COOKIE POLICY
Last updated: October 20, 2025
1. WHAT ARE COOKIES?
Cookies are small text files that are stored on your computer, smartphone, or tablet when you visit a website. They help the website function properly and improve your browsing experience.
2. HOW WE USE COOKIES
Our website may use different types of cookies for various purposes:
TECHNICAL COOKIES (necessary)
These cookies are essential for the website to function and do not require your consent.
What they do:
- They enable navigation and the use of the site's basic features
- They manage the booking cart
- They remember your browsing session
- They ensure the security of the site
Duration: Session (deleted when you close your browser) or up to 12 months
You cannot disable them without affecting the site’s functionality.
ANALYTICAL COOKIES
These cookies help us understand how the site is used so we can improve it.
What they do:
- They collect information on how visitors navigate the site
- They show us which pages are the most visited
- They help us identify technical issues
- All information is collected anonymously
Services used:
- Google Analytics – to analyze traffic on the
- Duration: up to 24 months
- Privacy Policy: https://policies.google.com/privacy
They require your consent.
PROFILING COOKIES
These cookies track your browsing habits to show you personalized content.
What they do:
- They save your preferences
- They show content and offers tailored to your interests
- They create a profile based on your visits
Services used:
- Facebook Pixel – to display personalized ads on Facebook
- Duration: up to 24 months
- Privacy Policy: https://www.facebook.com/privacy/explanation
- Google Ads – to display relevant ads
- Duration: up to 24 months
- Privacy Policy: https://policies.google.com/technologies/ads
They require your explicit consent.
THIRD-PARTY COOKIES
Some cookies are set by third-party services that we use.
Services used:
- Google Maps – to display maps of the tour meeting points
- Privacy Policy: https://policies.google.com/privacy
- YouTube – to watch videos of our tours
- Privacy Policy: https://policies.google.com/privacy
- Stripe/PayPal – for secure payment processing
- Stripe Privacy Policy: https://stripe.com/privacy
- PayPal Privacy Policy: https://www.paypal.com/privacy
3. COOKIES USED ON OUR WEBSITE
| Cookie Name | Type | Purpose | Duration | Consent required |
|---|---|---|---|---|
| PHPSESSID | Technician | User Session Management | Session | No |
| cookie_consent | Technician | Save cookie preferences | 12 months | No |
| _ga | Analytical | Google Analytics – identifies users | 24 months | Yes |
| _gid | Analytical | Google Analytics – identifies users | 24 hours | Yes |
| _fbp | Profiling | Facebook Pixel | 3 months | Yes |
| _gcl_au | Profiling | Google Ads | 3 months | Yes |
4. HOW TO MANAGE COOKIES
FROM OUR BANNER
When you visit the site for the first time, you’ll see a banner where you can:
- Accept all cookies
- Decline non-essential cookies
- Customize your preferences
You can change your settings at any time by clicking on [link “Cookie Settings”] at the bottom of each page.
FROM YOUR BROWSER
You can manage or delete cookies directly from your browser settings:
Google Chrome: Settings > Privacy and security > Cookies and other site data Help: https://support.google.com/chrome/answer/95647
Mozilla Firefox: Options > Privacy & Security > Cookies and Website Data Help: https://support.mozilla.org/it/kb/cookie
Safari: Preferences > Privacy > Manage Website Data Help: https://support.apple.com/it-it/guide/safari/sfri11471/mac
Microsoft Edge: Settings > Privacy, search, and services > Cookies Help: https://support.microsoft.com/it-it/microsoft-edge
Internet Explorer: Tools > Internet Options > Privacy Help: https://support.microsoft.com/it-it/windows
THIRD-PARTY TOOLS
You can also disable advertising cookies by:
- Your Online Choices: https://www.youronlinechoices.com/it/
- Google Ads Settings: https://adssettings.google.com/
- Facebook Ads Settings: in your Facebook account settings
5. CONSEQUENCES OF DISABLING COOKIES
Technical cookies: If you disable these cookies, some features of the website may not work properly (e.g., booking, login, shopping cart).
Analytics cookies: If you disable these cookies, we won’t be able to improve the site based on user experience, but the site will function normally.
Profiling cookies: If you disable these cookies, you will still see ads, but they will not be tailored to your interests.
6. SESSION AND PERSISTENT COOKIES
Session cookies: These are automatically deleted when you close your browser.
Persistent cookies: These remain on your device for a set period of time (ranging from a few days to 24 months) and are activated every time you visit the site.
7. UPDATES
We may update this Cookie Policy to reflect changes in the cookies we use or for legal reasons. We recommend that you check this page periodically.
8. QUESTIONS
If you have any questions about the cookies used on our website:
Email: Florencediscovery25@gmail.com
Phone: +39 371 558 9825
Address: Florence Discovering Agency, owned by Hamid Reza Tavosi Dalir
, Via Busignalla 186H – 50067 – Rignano Sull’Arno (FI) – Italy
9. REGULATORY REFERENCES
This Cookie Policy complies with:
- EU Regulation 2016/679 (GDPR)
- Legislative Decree No. 196/2003 (Italian Privacy Code)
- Decision No. 231 of the Italian Data Protection Authority dated June 10, 2021
Data Controller:
Florence Discovering Agency, owned by Hamid Reza Tavosi Dalir
, 186H Busignalla, 50067 Rignano Sull’Arno (FI), Italy
. VAT No.: 07468720482
. Email: Florencediscovery25@gmail.com.
Phone: +39 371 558 9825
